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Statista ranked Instagram as India's most popular platform for influencer marketing in 2021, with billions of people creating highly engaging content on the platform to reach a large audience.

With more than 2.1 billion users on YouTube and multiple video formats, it is most likely to become a leading video consumption platform by 2025 and offers brands more opportunities for integration.

In India, more than half of internet users access social media content in their native languages. To appeal to vernacular languages and broaden their brand reach, brands have begun to invest.

Celebrities have always made a remarkable impact. One of the quickest and easiest ways for businesses to establish brand associations in the minds of consumers is to use a recognized face.

Brand placements entail an advertising space or mentions from actors about particular products or services in a movie, show, music video, etc. There are various ways of brand integration in films.

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